Trade Show / Convention / Events
What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose the #55 cowbell.
How it was distributed: The item was co-branded with the name of a company sponsoring the marathon, and was handed out to the crowd on the day of the marathon.
Result or ROI: Since it was co-branded the cost was split two ways and both companies were able to advertise at huge events getting their advertisement into the hands of everyone there cheering someone on.