Golf Tournament Utilizes "Green" Promotional Product
Sports / Fitness
What it was purchased for: The Deutsche Bank Championship is one of the most prestigious golf events on the PGA tour. Held in Norton, Massachusetts every September, the tournament draws some of the world's biggest golf stars, along with massive crowds. This year the tournament is going "green", so the tournament executives wanted a great "green" promotional product to be handed out to patrons during the event, so they contacted a promotional product distributor to get the ball rolling. The distributor then called promo product supplier Admints & Zagabor to inquire about their food gifts.
How it was distributed: After the promo team analyzed what Deutsche Bank wanted with the product, they were immediately drawn to one of Admints' signature items. The recyclable mint box (AB25) was the ideal product for the Deutsche Bank tournament. Not only is it recyclable, but also it contains 20-25 peppermints and is also biodegradable, printed with soy-based ink and printed on SFI (Sustainable Forestry Initiative) approved paper. Thus, the mint box is the perfect green promotional product on the market. The box is also exclusive to Admints. The promo team presented the product to the tournament executives and they absolutely fell in love with the box. They told the team to produce 10,000 boxes to be handed out to patrons during the four-day long tournament.
Result or ROI: The promotion was an absolute success. As the patrons made it into the grounds for the tournament, they were handed a mint box that had Deutsche Bank Championship artwork on all 5 sides of the item. When walking around the golf course, tourney executives often stopped to ask patrons about the mint box and they overwhelmingly received positive feedback. Therefore, it was decided that the promotional team would become the preferred supplier of the tournament. Every year a new promotional gift would be handed out to the patrons of the Deutsche Bank Championship.